Business Startup Mistake # 2 – Not Choosing the Right People

Business Stratup - Failure or Success

That depends on whether or not you will avoid the two biggest mistakes that most business startups are bound to face:not creating a business system and not choosing the right people to implement the system.

A system without the right people to manage it is like a ship manned by drunken sailors, unmanageable and destined to hit the rocks. Choosing the right kind of people to manage a system is essential and will maximise your chances of success. Interviewing and selecting people is going to be a key part of your job as a business owner.

If both the system and the people building the system are flaky then the chances of failure are great.

Once you have selected the right kind of people,the work doesn’t stop there. You will be required to manage and lead your people often at the same time - motivating, monitoring, measuring and rewarding.

Motivation is an art, measurement is a science, monitoring is a skill, rewarding is fun! People are generally motivated by personal reward which in general takes the form of financial remuneration, job security etc. However, the best form of motivation is giving someone a simple compliment. And it doesn’t cost you a dime. Being genuine and saying something as simple as “well done, I like how you did that job” will do more for motivating your people and strengthening your business than any amount of cash reward.

In my view, your people are your biggest asset, not your customers. Properly motivated and managed people will crawl over broken glass for a good quality organisation with good leadership. Indeed, for the business owner, unlocking people’s potential is an extremely gratifying experience.

Finding the sweet spot between personal reward and organisation benefit is the key to success.

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